Our story began in 2019 when Máximo Cruz decided to offer healthy beverages made of fresh fruits to everyone by installing his first kiosk in Arlington. From day one, Maximo built a highly profitable business using only ingredients with the highest standards. Since then, he had a favorable response from shoppers, motivating him to inaugurate four more kiosks with the best quality, warmth, and hygiene that characterized his vision.

Fresca Palapa is bringing a new and lucrative business opportunity to the food and beverage franchise space. Leveraging his work ethic and vast experience in the industry, founder Maximo Cruz knows what it takes to make a business in this industry a true success in a short period of time. A strong potential ROI, plenty of hands-on franchise support, and a proven system delivers fresh and delicious fruit and veggie-based beverage specialties to our customers daily. Our operating systems are efficient and streamlined, and our simplistic approach to juice bar management and growth makes this investment worth the while. 

Fresca Palapa’s aim is to provide customers with delicious, healthy, and convenient juice and fruit bowl options, prepared fresh and with pride. Simplicity and quality are our primary focus, and customers have tons of options that keep them coming back for more. Refreshing smoothies and juices and delicious fruit bowls are customer favorites and are one-of-a-kind. Our menu items are made with the best ingredients out there, including fresh strawberries, watermelon, cucumbers, and rich cream for an edible experience they won’t forget. 

Are you interested in owning a quick-service, simple establishment with hands-on franchisee support and strong potential ROI?

If so, this is the opportunity for you!